The World Bank Group’s global partnership program Connect4Climate aims to accelerate, amplify, expand and consolidate climate action to help achieve a sustainable future. Poised at the nexus of climate change, poverty and sustainability, Connect4Climate fills a crucial niche in climate advocacy, knowledge sharing and global engagement.
By championing #Fashion4Climate online, Connect4Climate promotes the idea that the industry can become a leader in decarbonizing and creating a sustainable future—that Fashion can be an ally and not an enemy in the push for a greener planet.
How does Connect4Climate contribute to a more sustainable fashion industry?
The Fashion4Climate initiative works with partners to drive climate consciousness and sustainability in the fashion sector.. With an emphasis on creative communications, Fashion4Climate engages consumer audiences at an emotional level and celebrates innovation and leadership across the industry. Whether providing opportunities for pioneering young designers at Milan Design Week, highlighting the social and environmental impacts of the fashion industry through virtual reality, or spreading the message of sustainable fashion with Climate Action Bracelets by the renowned Cruciani, Fashion4Climate has always staunchly supported the fashion industry’s efforts to transition from harmful practices to helpful ones and to do its parts toward the achievement of the United Nations’ Sustainable Development Goals.
X-Ray Fashion
Virtual Reality (VR) Experience
To lay bare the adverse impacts of a 2.5 trillion-dollar industry and drive home the need for sustainable practices, Connect4Climate partnered with Vulcan Productions and carbon-neutral company Alcantara to produce the X-Ray Fashion Virtual Reality (VR) Experience, which has become emblematic of Fashion4Climate as a whole and served to catalyze a global discussion.
Created by the young artists of the Danish digital media collective MANND and directed by the renowned fashion photographer and filmmaker Francesco Carrozzini, this immersive VR experience premiered at the 75th Venice International Film Festival and from there traveled the world, capturing the attention of industry leaders, influencers, political leaders and consumers at a range of high-profile venues.
Created by the young Danish digital media company MANND and directed by the renowned fashion photographer and filmmaker Francesco Carrozzini, X-Ray Fashion premiered at the 75th Venice International Film Festival and is currently on a global tour to be seen by industry leaders, influencers, political leaders and consumers.
X-Ray Fashion Toolkit and Headset Version
April 2024 will mark the release of the X-Ray Fashion Headset Version, making the experience more accessible than ever. The evocative scenes users walk through in the headset will be complemented by an accompanying informational toolkit, which will offer helpful details on the effects fast fashion is having on the world as well as ways to support sustainability in the garment industry, empowering consumers to “vote with their wallets” and bring about change. Stay tuned for the upcoming launch!
