Connect4Climate - World Bank Group - The UN Alliance for Sustainable Fashion

Connect4Climate - World Bank Group

The World Bank Group’s global partnership program Connect4Climate aims to accelerate, amplify, expand and consolidate climate action to help achieve a sustainable future. Poised at the nexus of climate change, poverty and sustainability, Connect4Climate fills a crucial niche in climate advocacy, knowledge sharing and global engagement. By championing #Fashion4Climate online, Connect4Climate promotes the idea that the industry can become a leader in decarbonizing and creating a sustainable future—that Fashion can be an ally and not an enemy in the push for a greener planet.

How does Connect4Climate contribute to a more sustainable fashion industry?

Fashion4Climate

The Fashion4Climate initiative works with partners to communicate sustainable and climate-friendly action in the fashion industry. With an emphasis on creative communications, Fashion4Climate is able to emotionally engage consumer audiences and celebrate innovation and leadership in the industry. By providing opportunities for pioneering young designers at Milan Design Week, highlighting the social and environmental impacts of the fashion industry through virtual reality, and spreading the message of sustainable fashion with Climate Action Bracelets by the renowned Cruciani, Fashion4Climate has unequivocally supported the fashion industry’s transition from harmful practices to helpful ones. Fashion is poised not merely to right its past environmental wrongs, but to become a leading driver of global change and the implementation of the Sustainable Development Goals.

X-Ray Fashion Virtual Reality (VR) Experience

To highlight the impacts of a 2.5 trillion-dollar fashion industry and emphasize approaches to making it sustainable, Connect4Climate teamed up with Vulcan Productions and carbon-neutral company Alcantara to produce the X-Ray Fashion Virtual Reality (VR) Experience and advance a global discussion through the Fashion4Climate initiative.

Created by the young Danish digital media company MANND and directed by the renowned fashion photographer and filmmaker Francesco Carrozzini, X-Ray Fashion premiered at the 75^th Venice International Film Festival and is currently on a global tour to be seen by industry leaders, influencers, political leaders and consumers.

X-Ray Fashion Tool Kit

To complement the VR Experience, the X-Ray Fashion Tool Kit is being prepared. It will be an information package about the effect that ‘fast fashion’ in particular is having on the world, and how to increase sustainability within the garment industry. It is designed to help users understand more about the processes and mechanisms of the industry and to assist them in making decisions about their purchasing habits. For example, while the Fashion Industry accounts for 10% of global greenhouse gas emissions and 20% of waste water comes from the production of garments, making changes in lifestyle crucial. Watch out for its arrival!